NEWS AND GUIDES
Practical guides, INPI news, and clear answers to protect your trademark, your invention, and your work. Written by the firm’s attorneys.
What a company’s intangible assets are (trademarks, patents, software, know-how), everyday examples, and how to protect them with intellectual property.
Real examples of utility models in Argentina and around the world: technical improvements registered with the INPI that changed their industries. What is protected.
What a software license is, its types (proprietary, open source, SaaS), and how to define use, distribution, and modification. With a practical example.
What collective marks are, who can register one in Argentina, examples of regional collective marks, and how the application is handled at the INPI.
Why courts deny Adidas a monopoly over the three stripes, and what the case teaches about registering a simple logo as a trademark.
Intellectual property law for entrepreneurs: what it is, what it protects, and why you need it before launching your brand or product in Argentina.
What copyright law says about platforms like Fútbol Libre: why streaming matches without a license is piracy and what legal consequences it carries.
Eguía once again joined the event supporting the UCC scholarship fund at Universidad Católica de Córdoba. Here is why we support education.
The 1928 Mickey Mouse is now in the public domain: what you can use, what Disney still protects as a trademark, and what the case teaches about IP.
Buying a registered trademark vs. registering one from scratch: advantages, risks, costs, and how the transfer is recorded with the INPI. Which suits you?
Catalan company Massi opposed the registration of the Messi trademark and lost. What the EU courts decided and what the case teaches about oppositions.
Which brands made the Copa América 2024 jerseys for each national team, and why Adidas was the winner off the field. A case study in brands and sports.
An idea can’t be registered, but what gives it form can: a trademark, patent, utility model, design, or copyright. Here is how to protect a business idea.
How McDonald’s lost the Big Mac trademark in Europe to Supermac’s for failing to prove genuine use, and what the case teaches about non-use cancellation.
Trademarks for sale in Argentina: what you need to buy a registered mark, how long the INPI transfer takes, why marks are sold, and what they are worth.
Strong vs. weak trademarks: what makes a mark strong or weak from a legal standpoint (distinctiveness, descriptiveness) and how to strengthen yours.
The trademark strength scale: generic, descriptive, suggestive, arbitrary, and fanciful marks. How strong is yours, and what it means for registration.
What non-traditional trademarks are (three-dimensional, sound, scent, and motion marks), examples, and how they are registered with the INPI in Argentina.
A repellent almost identical to Off on Argentine shelves: what trademark law and trade dress say about copying packaging, and when it counts as plagiarism.
Interview with Javier Eguía, director of Eguía Marcas y Patentes: how he came to lead the firm, the future of trademark registration, and what’s next.
Kentucky and KFC share a name and an industry in Argentina. We explain why trademark law lets them coexist and what the case teaches about registration.
Eguía Marcas y Patentes takes on international expansion: trademark registration, Argentina’s patent gap, and the keys to the firm’s success.
Interview with Javier Eguía: his path in intellectual property, real estate development, and his eye for detail. A look at the man behind the firm.
According to an InfoNegocios survey, Eguía ranked in the top 3 most highly rated companies in Córdoba for professional consulting and advisory services.
Practical articles on trademark registration, patents, industrial designs, and copyright in Argentina, written by the Eguía team.
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Cerro de las Rosas, Córdoba
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