We have just enjoyed the Copa América USA 2024, the continental tournament that reignited Argentina’s passion and drew huge crowds — along with a full-blown Adidas fever. It’s not the World Cup, but honestly, we Argentine fans experience it as if it were. And on top of that, we celebrated winning back-to-back titles.
And since fun facts are what we like to read and share, below are the brands that came out on top in outfitting the national teams at the Copa América 2024, played in the land of “brands,” the United States.
Each brand set out to represent, through its apparel designs and marketing strategies, the essence and identity of each country through its kit.
Adidas led at Copa América USA, Nike led in Qatar
At the 2022 World Cup in Qatar, Nike outfitted 50% of the participating teams. Drawing a parallel — while allowing for the differences between the tournaments in the number of competing teams — at this Copa América, Adidas outfitted 50% of the teams that took part.
Now let’s look at which brands took center stage outfitting each national team at the Copa América USA 2024.
BRAND: ADIDAS
The Adidas brand outfitted 8 national teams, half of the teams that took part in the tournament.
We start with Argentina, Adidas’ flagship team. La Albiceleste is one of the national teams the international brand has outfitted the longest: their agreement with Adidas has been in place since 2001. Everyone wants the jersey of the reigning world champions.
For the Colombian national team, Adidas created a jersey featuring a fresh, transformative symbol: the phoenix, almost like a protective shield for Los Cafeteros on their journey through the tournament. The team has been under contract with Adidas since 2011 and has signed an extension through 2030.
For Mexico‘s kit, Adidas completely transformed the jerseys, in both design and color. The two have been partners for quite a while, and it looks like they will keep working together.
Venezuela was once again outfitted by Adidas this year, because the brand believes in the potential of La Vinotinto. This is the three stripes’ fourth stint with this national team.
Costa Rica will be outfitted by the German brand for the first time, and expectations are high. The contract they signed is very recent.
Chile returned to the three stripes not long ago, and its jersey features a mosaic of red squares representing a ‘red tide’ of Chilean fans.
La Blanquirroja, Peru, signed a deal with the Germans a few months ago, hoping to qualify for the 2030 World Cup and represent them there.
Jamaica, which played in its third edition of the continental tournament, sold out its kits within a few days. The “Reggae Boyz” wore a fantastic Adidas design.
BRAND: NIKE
Nike, the US giant, outfitted its own country, the USA. It has stayed loyal to its home team since 1995.
Another global giant: Brazil, with a masterpiece of a jersey design that honors the country’s cultural richness. The two share a long-standing relationship.
A few months ago, Nike thrilled South America by confirming it would outfit another giant, Uruguay. It was not an easy negotiation, but the brand added another major national team to its roster.
And finally, it also sponsored the Canadian national team, seeking to grow in a country that played in its second World Cup in Qatar. Nike designed this pair of jerseys, which are true gems. They are the only ones with the swoosh — the “check mark” — inside a circular pattern that makes it stand out.
BRAND: MARATHON
The Ecuadorian brand Marathon represented its own national team, Ecuador, at this tournament, promoting it with the slogan “Proudly, the skin of your country,” and it also outfitted Bolivia.
And two other brands each had one national team under contract:
BRAND: PUMA
Puma is the brand of Paraguay. The deal with the German brand runs through 2026, with the aim of wearing it at the World Cup to be played that year.
BRAND: REEBOK
And finally, the English brand Reebok, came on board with the national team of Panama. With this brand, the team renewed both its crest and its ambitions: they dream of making history in the upcoming qualifiers.
An undisputed winner: the Adidas brand
All the brands, each with its innovative designs and commitment to quality, want to break into new territories.
The truth is that Adidas continues to raise the bar in sportswear, leaving indelible marks and designs on the world of soccer. That is why, at this Copa América USA 2024, the German brand showed a deep understanding of fans’ expectations, creating innovative designs that blend the classic with the modern.
If you’re a big fan of the Argentine national team, here are all the jerseys and the brands that have outfitted the Argentina national soccer team.
And what about you: would you like to make history with your brand? Register your trademark: it’s the first step.
