NEWS AND GUIDES
Practical guides, INPI news, and clear answers to protect your trademark, your invention, and your work. Written by the firm’s attorneys.
What a franchise agreement is under Argentina’s Civil and Commercial Code, what it must include, and the obligations of franchisor and franchisee.
Argentina IP laws under U.S. scrutiny: the U.S. Chamber warns of weaknesses that put innovation and investment at risk. What it means and what may change.
The series El Eternauta wove real brands into its story: the licenses and permissions needed, what a brand gains by appearing, and what IP law says.
Music and intellectual property in Argentina: author, performer, and producer rights, how they are managed, and how to register your music with the DNDA.
Sibaritas Academia Culinaria, an Eguía client in Mendoza: how a culinary school protected its brand and its method with intellectual property.
In 2025 the EUIPO invalidated the Crocs design registration. What happened, why Crocs lost it, and what the case teaches about protecting designs.
Every April 26 is World Intellectual Property Day: why it exists, what it commemorates, and what it means for inventors and creators around the world.
ChatGPT and intellectual property: who is the author of what ChatGPT generates, whether it can be registered, and what Argentine law says about AI.
Musk and Altman are fighting in court over control of OpenAI: what is being claimed, what intellectual property has to do with it, and what could happen.
Trademark vs. patent: what registering a trademark and patenting an invention each protect, which laws govern them in Argentina, and which one you need.
Is it legal to imitate the Ghibli style with AI? What copyright law says about an artist’s style and the risks of sharing your photos with these apps.
What a well-known trademark is, how Argentina protects it even when it is not registered in every class, and landmark cases such as Scotch tape.
Eguía Marcas y Patentes is adding new franchises and expanding its presence in Argentina: where we are and how we support clients in each region.
Nicolás Eguía, IP attorney with a master’s in international management, explains how the firm became a leader in trademark and patent registration.
The Eguía family on modernizing trademark and patent protection, expanding internationally, and the arrival of the firm’s fourth generation.
What each intellectual property law in Argentina protects: Laws No. 11,723 (copyright), 22,362 (trademarks), and 24,481 (patents and utility models).
What a domain name is, why you should register it together with your trademark, and what to consider when choosing one: two assets that go hand in hand.
AI and intellectual property: how AI affects authorship, patents for AI-generated inventions, and the legal gap in Argentina and South America.
Barcodes and intellectual property: what a GS1 barcode is, whether it is mandatory in Argentina, how to get one, and how it relates to your trademark.
What the INPI’s trademark registration certificate is, the rights it gives you, and why it proves ownership. How to get it and how long it lasts.
What a family of trademarks is, how one is built (Mercado Libre, Mercado Pago, and more), and how to register it with the INPI to protect your strategy.
Mercado Crédito as an example of a family of trademarks: how Mercado Libre builds and registers its brands, and what its strategy teaches other companies.
Was your trademark application refused by the INPI? Why it happens, the deadlines to appeal, and the steps to protect your trademark. A guide by Eguía.
What image rights are, what they protect in Argentina (Law No. 11,723 and the Civil and Commercial Code), and how to defend them on social media.
Practical articles on trademark registration, patents, industrial designs, and copyright in Argentina, written by the Eguía team.
Av. T. Malbrán 4011 P2
Cerro de las Rosas, Córdoba
Mon–Fri 8:30–13:30 / 14:30–17:30
