As part of the 78th anniversary of Eguía Marcas y Patentes, and to celebrate 20 years of continuous presence in Mendoza, we visited a number of clients who trust our firm to safeguard their most valuable assets: their trademarks. With these visits we are launching our “Eguía visits Mendoza” series.
We approached each company with the same spirit that has defined us from the start: getting involved, listening, sharing, and continuing to build together.
Seeing up close how these brands consolidate, create jobs, expand their businesses, and leave their mark on their industries reaffirms our commitment to supporting every stage of that journey with professional dedication.
Taking part in these visits were Verónica Cima and Javier Eguía, directors of the firm in the city of Córdoba, together with Cecilia Vallejo and Francisco Iglesias, representing Eguía’s Mendoza office.
Chocolezza: tradition, flavor, and a brand with its own identity
We stopped by the flagship store of Chocolezza, a Mendoza brand that has spent decades turning chocolate into an experience. The store was full of tourists, sweet aromas, and a vibrant energy that speaks to the enormous work and long history of this beloved brand.
We talked with the team, toured the premises and, of course, gave in to the temptation of their artisanal products, which represent Mendoza so well. We are proud to provide legal protection for an identity that has been sweetening generations since 1979.
Flexcolor: innovation applied to design and functionality
We also visited Flexcolor, where we toured the production plant and spent the day with the people who develop its custom solutions for blinds and awnings.
They welcomed us warmly, and we came away with a very clear impression: behind every product there is a concrete commitment to innovation, functional design, and industrial quality.
Providing legal support to a brand with a vision for expansion makes us even more committed to the strategic value of protecting it.
Bodega Domiciano: brands to enjoy with all five senses
We shared a lunch among the vineyards at Bodega Domiciano, where the culinary experience goes hand in hand with work well done.
We walked through the facilities, exchanged ideas in a work meeting, and enjoyed every detail of a beautifully kept setting. One distinctive feature of this brand is its night-time selection and harvesting of the grapes, so that the fruit reaches the winery fresh and yields greater aromatic concentration.
With brands like these, where the intangible is experienced so intensely, our work takes on even greater meaning. Being close is key to understanding the essence of what we protect.
Juan Tobacco: identity and character in a challenging industry
Finally, we met with the team at Juan Tobacco, a brand building value in a market as demanding as tobacco. We had a frank, friendly conversation about its challenges, its positioning, and its future plans.
Every brand decision reflects a well-defined personality, with a character of its own and a clear drive to stand out. Knowing that our support is behind that process strengthens our resolve to safeguard what is being built with such determination.
At Eguía Marcas y Patentes, we are happy to support companies that grow, create experiences, and leave their mark with every visit. We are grateful to them for opening their doors and showing us the value behind each brand. Go ahead and take the step to protect your trademark in Argentina.
