Our director, Javier Eguía, was interviewed by Radio Jornada 91.9, where he stressed the importance of protecting intellectual property from the earliest stages of any project, regardless of its size or scope. That is how you avoid legal conflicts and secure the value of a business.
Protecting the intangible: a necessity in times of fierce competition
During his appearance on the program Lado A, Javier warned about the risks of starting a business without legal protection:
“An unprotected idea is an open invitation for someone else to take advantage of what you did. And legally, that may be perfectly valid if you didn’t act in time,” the intellectual property specialist said.
In the interview, he emphasized that it is not just about registering trademarks, but about understanding which elements of a project deserve legal protection: names, inventions, designs, logos, formulas. Everything that gives a venture its identity and value.
Intellectual property also allows a business to look beyond borders. In an open economy, registering abroad is no longer unusual; it is a preventive necessity to avoid conflicts with suppliers, distributors, or third parties operating in markets such as China, Brazil, or the European Union.
A low investment with a high impact on business value
Far from being out of reach, Eguía pointed out, registering a trademark or a patent costs very little compared with the impact of a legal dispute or the loss of a trade name.
“We take on more than 100 new clients a month. Many are young people who are just starting out and understand that registering is part of building with vision,” he explained.
The firm’s advice is clear: think globally, act early, and don’t underestimate the value of intangible assets.
A fundamental step for any entrepreneur
Protecting intellectual property is not a bureaucratic formality. It is a tool for development. It makes it possible to build strong brands, defend a competitive advantage, and plan for sustained, secure growth.
“Protecting from the start means protecting your effort.” With those words, Javier wrapped up his appearance on the Jornada 91.9 radio program.
Do you have a business or project underway?
At Eguía Marcas y Patentes, we help companies of all sizes protect their intellectual property, from day one and with a strategic vision.
Contact us for advice and take confident steps as your brand grows.
